Investec has advised Premier Group Limited on its proposed acquisition of RFG Holdings Limited through a share exchange and the delisting of RFG
About the deal
Investec advised Premier Group Limited (“Premier”) on its proposed acquisition of RFG Holdings (“RFG”) through a share exchange, resulting in RFG shareholders collectively owning approximately 22.5% of the enlarged Premier Group and the delisting of RFG.
This strategic transaction will enhance Premier’s position in the South African FMCG sector, enabling the group to leverage RFG’s complementary strengths in convenience meal solutions and well-established brands.
The transaction presents an opportunity for both RFG and Premier shareholders to participate in the growth of the enlarged group which would generate annual revenue of almost R28 billion (around €1.45 billion) and profit after tax of R1.7 billion (around €88M). The transaction will also enhance Premier’s free float on the JSE, boosting liquidity in the Premier share.
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RFG is a highly attractive acquisition opportunity for Premier, with its market-leading position in convenience meal solutions, strong market share positions across key product categories and its portfolio of well-established brands.
About Premier Group Limited
Premier is a South African consumer-packaged goods company, founded in 1824 and headquartered in Waterfall, Midrand. It operates through two operating divisions: Millbake and Groceries & International. Premier’s brand portfolio comprises 38 consumer brands, across five categories and complemented by a strategic private label offering. Premier’s brands include Blue Ribbon, BB Bread, Snowflake, Iwisa, Super Sun, Nyala, Manhattan’s, Lil-Lets and Dove. Premier is listed on the JSE and has a market capitalisation of c.R20bn (around €1 billion).
About RFG Holdings Limited
RFG produces convenience meal solutions for customers across South Africa, sub-Saharan Africa and several major global markets. The group’s portfolio of market leading brands, which includes Rhodes, Bull Brand, Magpie, Today, Mama’s Pies, Squish and Hinds, is complemented by private label product ranges supplied to all major South African retailers and international customers. RFG’s major export markets include the United Kingdom, Europe, USA and the Far East, while products also sold in 13 other sub-Saharan African countries. Founded in 1896 and located in Groot Drakenstein in the Western Cape, RFG has a well-capitalised production base comprising 14 manufacturing facilities across South Africa and Eswatini.
