{"id":57377,"date":"2026-03-30T12:43:48","date_gmt":"2026-03-30T10:43:48","guid":{"rendered":"https:\/\/editing.capitalmind.com\/?post_type=deals&p=57377"},"modified":"2026-03-31T12:17:02","modified_gmt":"2026-03-31T10:17:02","slug":"cession-de-p1-travel-a-seat-unique","status":"publish","type":"deals","link":"https:\/\/editing.capitalmind.com\/fr\/deals\/cession-de-p1-travel-a-seat-unique\/","title":{"rendered":"Cession de P1 Travel \u00e0 Seat Unique"},"content":{"rendered":"\n

Investec a conseill\u00e9 les actionnaires de P1 Travel dans le cadre de la cession de la soci\u00e9t\u00e9 \u00e0 Seat Unique<\/strong><\/p>\n\n\n\n

A propos du deal<\/h2>\n\n\n\n

P1 Travel, une des principales plateformes en ligne europ\u00e9ennes proposant des billets officiels pour des \u00e9v\u00e9nements sportifs et de divertissement, des formules d’accueil et des exp\u00e9riences de voyage, a \u00e9t\u00e9 rachet\u00e9e par Seat Unique, une place de march\u00e9 britannique sp\u00e9cialis\u00e9e dans les exp\u00e9riences d’accueil haut de gamme dans les domaines du sport, de la musique et du divertissement.<\/p>\n\n\n\n

Cette op\u00e9ration r\u00e9unit ainsi deux plateformes compl\u00e9mentaires sur le march\u00e9 des exp\u00e9riences live haut de gamme. Elle permet de soutenir \u00e9galement la strat\u00e9gie d’expansion internationale de Seat Unique, tout en \u00e9largissant l’acc\u00e8s mondial \u00e0 l’offre officielle d’accueil des clubs, des sites et des agences.<\/p>\n\n\n\n

Cette acquisition t\u00e9moigne de la croissance continue des demandes pour des exp\u00e9riences live haut de gamme et des offres d\u2019hospitalit\u00e9, alors que les d\u00e9tenteurs des droits recherchent de plus en plus une distribution num\u00e9rique \u00e9volutive et une audience internationale.<\/p>\n\n\n\n

Seat Unique et P1 Travel continueront d\u2019op\u00e9rer en tant que marques distinctes tout en combinant leurs atouts respectifs. Seat Unique apporte sa plateforme de vente directe aux consommateurs et sa technologie de r\u00e9servation exclusive, tandis que P1 Travel apporte une expertise approfondie dans le domaine de l\u2019hospitalit\u00e9 sportive europ\u00e9enne.<\/p>\n\n\n\n

Ensemble, le groupe collabore avec plus de 140 partenaires officiels et sert des clients dans plus de 150 pays, offrant l\u2019acc\u00e8s \u00e0 plus de 500 000 forfaits d\u2019hospitalit\u00e9 officiels pour les principaux \u00e9v\u00e9nements sportifs et de divertissement mondiaux.<\/p>\n\n\n\n

Cette transaction fait suite \u00e0 l\u2019acquisition de Circuit Hospitality par Seat Unique en octobre 2025 et repr\u00e9sente une nouvelle \u00e9tape dans la construction d\u2019une plateforme internationale d\u00e9di\u00e9e aux exp\u00e9riences live haut de gamme.<\/p>\n\n\n

\n
\n
\n \n
\n \u201c\u201d<\/span>\n\n

P1 Travel s’est forg\u00e9e une excellente r\u00e9putation dans le domaine de l’hospitalit\u00e9 sportive en Europe, et la fusion de nos activit\u00e9s constitue une \u00e9volution tout \u00e0 fait logique. La demande d’exp\u00e9riences haut de gamme ne cesse de cro\u00eetre, et ensemble, nous mettons en place une plateforme mondiale qui va permettre \u00e0 nos partenaires de toucher de nouveaux publics, tout en offrant aux fans l’acc\u00e8s aux \u00e9v\u00e9nements les plus pris\u00e9s au monde.<\/p>\n<\/div> \n\n – Robin Sherry, Fondateur et CEO, Seat Unique<\/cite>\n <\/blockquote>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

\u00c0 propos de P1 Travel<\/strong><\/h5>\n\n\n\n

P1 Travel est l’un des principaux fournisseurs de billets officiels et de formules d’accueil pour les grands \u00e9v\u00e9nements sportifs \u00e0 travers le monde, avec une expertise particuli\u00e8re dans le football europ\u00e9en et la Formule 1. Travaillant en collaboration directe avec des clubs, des sites et des agences de renomm\u00e9e internationale, la soci\u00e9t\u00e9 offre un acc\u00e8s s\u00e9curis\u00e9 aux \u00e9v\u00e9nements gr\u00e2ce \u00e0 une plateforme de vente directe. Combin\u00e9e \u00e0 un r\u00e9seau de distribution B2B bien \u00e9tabli, P1 Travel dessert des march\u00e9s internationaux cl\u00e9s, notamment les Pays-Bas, les \u00c9tats-Unis, l’Allemagne et la France.<\/p>\n\n\n\n

\u00c0 propos de Seat Unique<\/strong><\/h5>\n\n\n\n

Seat Unique est une plateforme officielle proposant des billets haut de gamme et des exp\u00e9riences d’hospitalit\u00e9 dans les domaines du sport, de la musique et du divertissement. La soci\u00e9t\u00e9 travaille en partenariat direct, notamment avec le stade de Wembley, Co-op Live \u00e0 Manchester, le club de football d’Everton et les Jacksonville Jaguars UK.<\/p>\n\n\n\n

Notre r\u00f4le<\/h2>\n\n\n\n

Investec a agi en tant que conseil financier exclusif des actionnaires de P1 Travel tout au long de la transaction, notamment :<\/p>\n\n\n\n

    \n
  • Pr\u00e9paration des supports marketing et d\u00e9finition du positionnement strat\u00e9gique ;<\/li>\n\n\n\n
  • S\u00e9lection des acqu\u00e9reurs dans le cadre d’un processus concurrentiel ;<\/li>\n\n\n\n
  • Accompagnement dans la n\u00e9gociation du prix ;<\/li>\n\n\n\n
  • Coordination de la due diligence<\/em> ;<\/li>\n\n\n\n
  • Gestion de la documentation juridique jusqu’\u00e0 la finalisation de la transaction.<\/li>\n<\/ul>\n\n\n
    \n
    \n
    \n \n
    \n \u201c\u201d<\/span>\n\n

    Investec nous a accompagn\u00e9s tout au long du processus avec brio et un engagement sans faille, en nous apportant des conseils strat\u00e9giques avis\u00e9s et en assurant une ex\u00e9cution rigoureuse. Leur exp\u00e9rience dans le domaine des fusions-acquisitions internationales et du commerce \u00e9lectronique a constitu\u00e9 une v\u00e9ritable valeur ajout\u00e9e.<\/p>\n<\/div> \n\n – Ludo Hermans & Bernie Mulder, Co-Fondateurs, P1 Travel<\/cite>\n <\/blockquote>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

    Investec a conseill\u00e9 les actionnaires de P1 Travel dans le cadre de la cession de la soci\u00e9t\u00e9 \u00e0 Seat Unique…<\/p>\n","protected":false},"featured_media":0,"template":"","dt":[3757,3762],"sector":[3725],"dealtype":[3706],"clienttype":[3729],"class_list":["post-57377","deals","type-deals","status-publish","hentry","dt-cross-border-fr","dt-financial-investor-involved-fr","sector-consumer-fr","dealtype-cession-fr","clienttype-entrepreneurs-fr"],"acf":[],"yoast_head":"\nCession de P1 Travel \u00e0 Seat Unique | Investec Business Advisory<\/title>\n<meta name=\"description\" content=\"Investec a conseill\u00e9 les actionnaires de P1 Travel dans le cadre de la cession de la soci\u00e9t\u00e9 \u00e0 Seat Unique\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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